Core Values:

To support our mission, we are guided by our commitments to original design, pure high quality products, passion for skiing, diversity, and positive life. The D’s give direction to help maintain these values.

Downgrade:

DOWN will never downgrade our materials, construction, or quality. DOWN will only use tested and true elements of ski production. Each ski will be handcrafted and produced in Europe. We will work with our suppliers to review and test new materials, but will always keep the core 3 elements to ensure consistency of quality and skier experience of a DOWN ski.

1) Full Wood Core

2) Sidewall Construction

3) Carbon/Fiberglass

Downturn:

DOWN will maintain a strong balance sheet to ensure stability for our employees and partners during all economic trends including strong and weak economies. We will not overextend ourselves as a company and be true to our business model.

Downright:

DOWN will be straightforward and positive with it’s customers, employees, and partners. We strive to have open and honest relationships and build strong collaboration and communication.

Downtime:

DOWN will maintain a “European” philosophy concerning work-life balance.